SANE SOCIAL MEDIA

Stop losing patients you've already won.

A 26-page swipe-and-deploy playbook for aesthetic and dental clinics. The scripts, templates, and weekly process to win back the patients who've gone quiet, without another dollar spent on ads.

Instant PDF delivery. No subscription.

Hope isn't a retention strategy.

A calendar entry is.

Somewhere in your booking system, there's a list costing you money.

Some patients drifted without meaning to. Some had a quiet, unremarkable reason for not rebooking. Some just forgot, and nobody followed up.

None of that means they're gone. It means nobody's asked them back yet.

Winning a new patient costs more, and takes longer, than keeping one you've already got. That's the whole reason reactivation is the fastest lever most clinics aren't pulling, and it's exactly what this playbook was built to fix.

WHAT'S INSIDE

A sequential system, not a reference document

You work through this in order, Problem, Solution, Recovery, then the maintenance that means you need it less often.

Stop the Drop

The exact front-desk script that gets a patient's next appointment booked before they leave, and the psychology behind why it works so reliably. Plus what to do when someone genuinely can't commit to a date yet, so they don't just disappear.

The Retention Process

How to correctly pull your lapsed patient list, how to decide who gets a phone call versus an email, and a compliant, swipe-and-deploy win-back sequence, SMS and a three-email series, ready to personalise and send today.

The Weekly Rhythm

Five short actions a week, repeated, replacing the "big push once a quarter" approach that fades out after a fortnight. Includes the reach-out call script and a cancellation recovery check so nobody quietly slips through.

Keeping Patients From Lapsing Again

Automatic birthday touchpoints, a newsletter framework built around sections your patients actually open, a one-page cheat sheet format for turning FAQs into a lead magnet, and a full subject line bank organised by goal.

TAKE A LOOK INSIDE

Every page is built to be used, not just read

Table of contents and The One Rule Behind Everything page.
The whole system, laid out in order
Cheat sheet ideas and the Subject Line Bank
A full bank of ready-to-use subject lines
Swipe file email template and the Weekly Retention Process SOP
Copy-paste emails, plus the process to run them

Instant PDF delivery. No subscription.

BUILT FOR CLINIC

Every script was written for AHPRA-regulated aesthetic and dental clinics, not adapted from retail or hospitality advice that doesn't hold up here.

COMPLIANT FROM DRAFT ONE

No outcome claims or guarantees in the credit offers. Proper opt-out and unsubscribe handling on every SMS and email, meeting Australian spam law.

HAND IT STRAIGHT TO YOUR TEAM

Give it to your front desk or your marketing person and know it won't create a compliance problem you have to clean up later.

THE PATIENT RETENTION & REACTIVATION PLAYBOOK

Everything you need to win them back

$47 one-off, lifetime access

Delivered instantly as a PDF straight to your inbox

The full 26-page Playbook, Problem to Recovery to Maintenance

Every script, swipe file, and template, ready to personalise

The Weekly Retention Process

The Subject Line Bank

The One-Page Cheat Sheet framework and title ideas

Instant delivery. No subscription. No ongoing commitment.

COMMON QUESTIONS

Before you go

How do I actually receive the Playbook?

Straight away. The moment your payment goes through, the full 26-page PDF lands in your inbox, no waiting, no manual delivery.

How is this different from free advice I could find online?

Generic retention advice isn't written for a regulated healthcare business. Every template here has been built with AHPRA advertising guidelines and Australian spam compliance in mind from the start.

Do I need any particular booking software to use this?

No. The report-pulling guidance is specific to Timely, since that's what most of our clients use, but every other script and template works regardless of what system you're on.

How long does it take to implement?

Most clinics can have the core win-back sequence running within a day. The full weekly process becomes a habit within a few weeks of running it.

Will this guarantee results?

No, and we'd be cautious of anyone who tells you it will. We don't control your patient list, your team's follow-through, or your local market. What this gives you is a proven, compliant system that puts the odds properly in your favour.

The list you already have is worth more than you think.

By Cate Scolnik, Founder of Sane Social Media